Privacy Policy
Thank you for choosing SimplyCalled.
This Privacy Policy explains what information SimplyCalled collects, how we use it, when it may be shared, and the choices you have regarding your information. We believe you should always understand what information you are trusting us with and why we need it.
SimplyCalled is designed to help small businesses manage customer communications before, during, and after every phone call. Many of the services SimplyCalled provides require us to process information about calls, messages, and your account so we can deliver the features described in this policy.
This Privacy Policy applies to the SimplyCalled mobile application (“SimplyCalled”), the services that support it, and related SimplyCalled websites operated by Tribeca Mobile Innovations, Inc. It applies to users of SimplyCalled within the United States.
By using SimplyCalled, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with this Privacy Policy, you should discontinue use of SimplyCalled and its related services.
2. Information We Collect
SimplyCalled collects information only when it is needed to provide the SimplyCalled services described in this policy. Some information is provided directly by you, while other information is collected automatically as you use SimplyCalled.
The following sections describe the types of information we collect and why we collect it.
Registration Information
To use SimplyCalled, you must create an account.
When you register, we collect the information needed to create and maintain your account. This may include information such as your email address and other account details that allow us to identify your account, communicate with you regarding the service, and provide customer support.
Phone Numbers Used to Provide the SimplyCalled Services Described in this Privacy Policy
SimplyCalled securely transmits the phone numbers involved in calls and messages to our servers so it can:
identify callers
send automatic missed-call replies
create and update customer records
associate calls and messages with the correct customer
provide the SimplyCalled services described in this policy
We use these phone numbers only to provide the SimplyCalled services described in this Privacy Policy on your behalf. Phone numbers are retained only as long as necessary to provide the SimplyCalled services described in this policy and to meet applicable legal obligations.
We never contact your customers directly for our own purposes, sell this information, or share it with third parties for advertising or marketing purposes.
SimplyCalled identifies your account using your account information and device identifiers. Your own phone number is not required to provide these services.
Photos Uploaded by You
SimplyCalled allows you to upload photographs that can be displayed to your customers as part of your SimplyCalled business profile and related customer communications.
Uploading photographs is entirely optional and is always initiated by you.
These photographs are used only to provide the SimplyCalled services described in this policy. They are never sold or shared with third parties for advertising or marketing purposes.
Information You Voluntarily Provide
You may choose to provide additional information while using SimplyCalled.
Examples include:
contacting customer support
participating in surveys or promotions
submitting feedback
requesting information about future features or services
voluntarily providing business information to enhance your customer experience
We use this information only to respond to your requests, improve SimplyCalled, and provide the SimplyCalled services described in this policy.
Where practical, personal information used for analytics or product improvement is aggregated or de-identified so it can no longer reasonably be associated with you.
Summary
The information described in this section is collected only to:
provide the SimplyCalled services described in this policy
improve those services
maintain the security and reliability of our systems
comply with applicable legal requirements
SimplyCalled does not sell your personal information or use your customers’ information for its own marketing purposes.
3. Information Automatically Collected
When you use SimplyCalled, certain information is collected automatically so we can provide the SimplyCalled services described in this policy, maintain the reliability and security of our systems, and improve the overall experience.
Usage Information
We collect information about how SimplyCalled is used.
This may include the features you use, actions you perform within the app, application events, diagnostic information, and other usage information that helps us provide, maintain, troubleshoot, and improve the SimplyCalled services described in this policy.
Device and Technical Information
We collect limited information about the device used to access SimplyCalled.
This may include information such as:
device model
operating system version
application version
device identifiers
IP address
diagnostic information needed to operate and secure the service
This information helps us provide the SimplyCalled services described in this policy, maintain system reliability, diagnose technical issues, and protect our systems from abuse or unauthorized access.
Location Information
The SimplyCalled mobile app does not request or collect your device’s location.
Some SimplyCalled web features may allow your customers to share their location with you. For example, a customer may choose to allow their web browser to provide their current location when using a SimplyCalled web page.
Location information is shared only if the customer explicitly grants permission through their web browser and chooses to use a location-based feature. SimplyCalled uses this information only to provide the requested feature.
Referral Information
If SimplyCalled is opened from another application, website, advertisement, or external service, we may record information about how the app was opened.
This information helps us understand how users discover SimplyCalled, improve our services, and detect fraudulent or abusive activity.
Information from Third Parties
We do not purchase personal information for advertising or marketing purposes.
Diagnostic and Security Information
To help keep SimplyCalled secure and reliable, we may collect diagnostic logs, error reports, security events, and related technical information whenever the service communicates with our servers.
We use this information to identify software problems, investigate unusual activity, prevent fraud, improve performance, and maintain the SimplyCalled services described in this policy.
Summary
The information described in this section is collected automatically as SimplyCalled operates.
We use this information only to:
provide the SimplyCalled services described in this policy
maintain the security and reliability of our systems
diagnose and correct technical problems
improve the quality and performance of SimplyCalled
comply with applicable legal obligations
We do not use this information to contact your customers for our own purposes or sell it to third parties.
4. How We Use Information
SimplyCalled uses the information described in this Privacy Policy only to provide, operate, improve, and protect the SimplyCalled services described in this policy.
We use different types of information for different purposes, depending on the features you choose to use.
The primary reason we collect information is to provide the SimplyCalled services described in this Privacy Policy
For example, we use information to:
identify callers
display caller information
create and maintain customer records
send automatic missed-call replies
manage customer communications
maintain your account and preferences
provide the features available within SimplyCalled
To Support Your Account
We use your account information to:
verify your identity
maintain your account
provide customer support
respond to questions and technical issues
notify you about important service-related information
These communications may include account notifications, service announcements, security alerts, and other information necessary to operate your SimplyCalled account.
To Improve SimplyCalled
We continually improve SimplyCalled based on how the service is used.
Information collected through the app helps us:
understand how features are used
improve existing functionality
develop new features
diagnose software issues
improve reliability and performance
evaluate the effectiveness of product improvements
Whenever practical, information used for analytics or product improvement is aggregated or de-identified so it can no longer reasonably identify an individual user.
To Maintain Security and Prevent Abuse
We use information to protect both our users and our services.
This includes detecting and preventing:
fraudulent activity
unauthorized access
abuse of SimplyCalled services
software misuse
security threats
We may also use information to investigate technical problems, monitor service health, and maintain the reliability of our systems.
To Comply With Legal Obligations
We may use or disclose information when required to:
comply with applicable laws
respond to lawful requests from government authorities
comply with court orders or legal process
protect the rights, safety, or property of SimplyCalled, our users, or others
To Communicate With You
We may contact you regarding:
your SimplyCalled account
customer support requests
important product updates
changes to our services
changes to this Privacy Policy
service interruptions or security notifications
These communications are considered part of providing the SimplyCalled services described in this policy.
Information We Do Not Use
SimplyCalled is designed to help you communicate with your customers. We do not use the information we collect to market our own products or services to your customers.
Specifically:
we never contact your customers for our own marketing purposes
we never sell your personal information
we never sell your customers’ phone numbers or personal information
we never share personal information with third parties for advertising or marketing purposes
Any communications sent to your customers through SimplyCalled are sent only because you or the SimplyCalled services acting on your behalf initiated them.
Summary
The information collected by SimplyCalled is used only to:
provide the SimplyCalled services described in this policy
support your account
improve our products and services
maintain security and reliability
communicate with you regarding your account
comply with applicable legal obligations
We use only the information necessary for these purposes and strive to collect as little personal information as practical while providing the SimplyCalled services.
5. Information We Share
SimplyCalled treats your information with care.
We do not sell your personal information or your customers’ personal information. We share information only when it is necessary to provide the SimplyCalled services described in this policy, when you ask us to do so, or when we are legally required to do so.
The following sections describe the limited situations in which information may be shared.
Service Providers
SimplyCalled works with trusted service providers that help us operate our business and provide the SimplyCalled services described in this policy.
Examples may include providers of:
cloud hosting
payment processing
email delivery
customer support
security monitoring
website analytics
These providers receive only the information necessary to perform the services we request on our behalf.
We require our service providers to protect your information appropriately and to use it only for the services they perform for SimplyCalled.
Information You Choose to Share
Some SimplyCalled features allow you to share information with others.
For example, you may choose to:
send messages to your customers
share your SimplyCalled business page
upload business photos
publish business information that you want your customers to see
Information shared in these situations is shared only because you initiated or requested the action.
Aggregated and De-identified Information
To improve SimplyCalled, we may create reports or analyses using information that has been aggregated or de-identified so that individual users and customers cannot reasonably be identified.
This information may be used to understand product usage, improve SimplyCalled features, measure overall service performance, or evaluate trends.
Because this information no longer identifies individual users, it may be shared for these purposes.
Legal Requirements
We may disclose information when we believe disclosure is necessary to:
comply with applicable laws
respond to lawful government requests
comply with court orders, subpoenas, or other legal process
protect the rights, safety, or property of SimplyCalled, our users, or others
investigate fraud or other unlawful activity
Whenever appropriate and legally permitted, we will limit any disclosure to only the information necessary to satisfy the applicable legal requirement.
Business Transfers
If SimplyCalled is involved in a merger, acquisition, sale of assets, corporate reorganization, or similar business transaction, your information may be transferred as part of that transaction.
Any successor organization will remain responsible for protecting your information in accordance with this Privacy Policy until a revised policy is provided.
If required by applicable law, we will provide appropriate notice before any material change affecting your information takes effect.
With Your Consent
In situations not described in this Privacy Policy, SimplyCalled will request your permission before sharing your personal information with a third party.
Where your consent is required, you will have the opportunity to decide whether the information should be shared.
Information We Never Share
Unless required by law or specifically authorized by you:
we do not sell your personal information
we do not sell your customers’ personal information
we do not sell or rent customer phone numbers
we do not share customer phone numbers with advertisers
we do not provide your customers’ contact information to other businesses for their own marketing purposes
Summary
SimplyCalled shares information only in the limited circumstances described in this section.
When information must be shared to operate the service, we share only what is reasonably necessary and require our service providers to protect that information appropriately.
Our goal is to ensure that your information and your customers’ information remain protected while allowing SimplyCalled to provide the services described in this policy.
6. Your Choices and Managing Your Information
We believe you should have meaningful control over the information associated with your SimplyCalled account.
The following sections describe the choices available to you.
Updating Your Information
You can update much of your account and business information directly within SimplyCalled.
Depending on the features you use, this may include information such as:
your business information
your email address
customer information
business profile details
other account preferences
Changes made through SimplyCalled are generally reflected as soon as they are synchronized with our services.
Accessing Your Information
You may request access to the personal information SimplyCalled maintains about your account.
If any information is inaccurate or incomplete, you may update it through SimplyCalled or contact us for assistance when appropriate.
Deleting Your Account
You may close your SimplyCalled account at any time.
To request deletion of your account, please contact us at: info@simplycalled.com
After your request is received, we will process the deletion of your account and associated personal information within a reasonable period of time unless we are legally required to retain certain information.
Deleting the SimplyCalled app from your device does not automatically delete your account.
Data Retention
SimplyCalled retains information only for as long as it is reasonably necessary to:
provide the SimplyCalled services described in this policy
maintain your account
comply with legal obligations
resolve disputes
enforce our agreements
protect the security and integrity of our services
When personal information is no longer needed, we will delete it or de-identify it where reasonably practical, unless applicable law requires a longer retention period.
Aggregated or de-identified information that can no longer reasonably identify an individual may be retained for analytics, product improvement, or other lawful business purposes.
Your Privacy Choices
Certain SimplyCalled features are optional.
For example, you may choose whether to:
upload business photos
display your email address on your public business page
allow your business page to appear in Google search results
share business information with your customers
participate in optional communications or promotions
Choosing not to use an optional feature may limit the functionality available to you, but you remain in control of whether those features are enabled.
Managing Communications
SimplyCalled may send communications that are necessary to operate your account, including:
security notifications
account-related messages
important service announcements
product updates and new features
reminders to help you complete setup or get more from SimplyCalled
information about your subscription, trial, or available service plans
changes to this Privacy Policy or our Terms of Service
You may stop receiving optional product emails by contacting us at info@simplycalled.com (or info@simplycalled.com if that’s the address you decide to use). We may add additional unsubscribe options in future versions of SimplyCalled.
Uninstalling the SimplyCalled app from your device does not automatically close your account or unsubscribe you from account-related emails.
Summary
You remain in control of your SimplyCalled account.
You may update your information, request access to your personal information, close your account, choose whether to use many optional SimplyCalled features, and manage optional communications from SimplyCalled.
When your account is closed, we will delete or de-identify your personal information when it is no longer required to provide the SimplyCalled services described in this policy or to satisfy applicable legal obligations.
7. Security
Protecting your information is important to us.
SimplyCalled uses reasonable administrative, technical, and physical safeguards designed to protect the personal information entrusted to us against unauthorized access, disclosure, alteration, or destruction.
These safeguards include measures intended to help secure our applications, servers, and communications while providing the SimplyCalled services described in this policy.
We continually review and improve our security practices as our products, technology, and business evolve.
Your Role in Protecting Your Information
Security is a shared responsibility.
You can help protect your account by:
using a secure device
keeping your account information current
protecting access to your device
installing SimplyCalled updates when they become available
contacting us if you believe your account has been compromised
No Security System Is Perfect
While we work hard to protect your information, no method of transmitting information over the Internet or storing electronic information can be guaranteed to be completely secure.
For that reason, SimplyCalled cannot guarantee absolute security.
If we become aware of a security incident affecting your personal information, we will respond appropriately and provide any notices required by applicable law.
Summary
SimplyCalled is committed to protecting the information entrusted to us.
We continuously work to maintain appropriate safeguards, improve our security practices, and protect the information necessary to provide the SimplyCalled services described in this policy.
8. Website Technologies
SimplyCalled websites use standard technologies that help our websites function properly, improve your experience, and better understand how our websites are used.
These technologies are used only as described in this Privacy Policy.
Cookies
Cookies are small text files stored by your web browser.
SimplyCalled uses cookies and similar technologies to:
remember your preferences
maintain secure sessions
improve website functionality
understand how our websites are used
improve the performance of our websites
Most web browsers allow you to control or disable cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of some SimplyCalled websites or services.
Website Analytics
We may use analytics tools to better understand how visitors use our websites.
These tools help us understand information such as:
which pages are visited
how visitors navigate our websites
which features are most useful
how our websites can be improved
Whenever practical, we use aggregated or de-identified information for these purposes.
Advertising and Marketing
SimplyCalled may promote its products and services through online advertising.
Advertising technologies may use cookies or similar technologies to measure the effectiveness of our advertising campaigns or to display advertisements that may be relevant to visitors.
These technologies are not used to sell your personal information or your customers’ personal information.
Social Media Features
Some SimplyCalled websites may include links to or integrations with third-party social media platforms.
Your interactions with those services are governed by the privacy policies of the companies providing those services, not by this Privacy Policy.
We encourage you to review the privacy policies of any third-party services you choose to use.
Third-Party Websites
SimplyCalled websites may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, content, or security of those third-party websites.
Visiting a third-party website is subject to that website’s own privacy policy and terms of use.
Summary
SimplyCalled uses cookies and similar technologies to operate its websites, improve website performance, understand how visitors use our websites, and support the SimplyCalled services described in this policy.
You may control many cookie settings through your web browser, although doing so may affect certain website features.
9. Legal and Regional Information
Certain laws provide additional rights or require additional disclosures depending on where you live or how you use SimplyCalled.
The following information supplements the rest of this Privacy Policy.
Children’s Privacy
SimplyCalled is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
If you believe a child has provided personal information to SimplyCalled, please contact us so we can investigate.
California Privacy Information
Residents of certain jurisdictions, including California, may have additional privacy rights under applicable law.
Where those laws apply, SimplyCalled will honor applicable rights, including the right to request access to, correction of, or deletion of personal information, subject to any lawful exceptions.
As described throughout this Privacy Policy, SimplyCalled does not sell personal information or share personal information with third parties for their own advertising or marketing purposes.
Do Not Track
Some web browsers offer a “Do Not Track” setting.
Because there is currently no universally accepted standard for responding to these signals, SimplyCalled websites do not currently respond differently based solely on a browser’s Do Not Track setting.
If industry standards or legal requirements change, we may update our practices accordingly.
Business Changes
If ownership of SimplyCalled changes through a merger, acquisition, sale of assets, corporate reorganization, or similar transaction, information associated with SimplyCalled may be transferred as part of that transaction.
Any successor organization will be required to protect your information in a manner consistent with this Privacy Policy until a revised Privacy Policy is provided.
If required by applicable law, we will provide notice before any material changes affecting your information become effective.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to SimplyCalled, changes in applicable law, or improvements to our privacy practices.
When changes are material, we will provide appropriate notice through SimplyCalled, our website, email, or another reasonable method, as required by applicable law.
The “Last Updated” date at the beginning of this Privacy Policy will indicate when the most recent revision became effective.
Your continued use of SimplyCalled after changes become effective constitutes acceptance of the updated Privacy Policy, except where applicable law requires additional consent.
Summary
SimplyCalled is committed to complying with applicable privacy laws and providing additional rights or notices when required.
As our products and applicable laws evolve, we may update this Privacy Policy while continuing to protect your information in a manner consistent with the principles described throughout this document.
10. Contact Us
If you have questions about this Privacy Policy, your personal information, or the privacy practices of SimplyCalled, we encourage you to contact us.
We are committed to responding to privacy questions and helping you understand how SimplyCalled protects and uses your information.
If you contact us regarding your personal information, we may ask you to verify your identity before responding or making changes to your account. This helps protect your information from unauthorized access.
Effective Date
This Privacy Policy is effective as of the date shown below and replaces all previous versions.
Last Updated: August 10, 2026
Connect
info@simplycalled.com
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